Deconstructing Color

 

In today’s world, race is a difficult topic to discuss. It can bring up feelings of anger, confusion, and sadness, but one’s roots and identity should be celebrated and accepted. Our team wants to spread the message that everyone should feel comfortable in their skin and should not be judged based on the way they look. There is too much prejudice and aversion to people who look differently than us. Once a community recognizes the problem and works to change it, with kindness rather than anger, then change can begin. Race is a social construct that we hope to deconstruct, making a more loving world. The first step in Deconstructing Color is to Unwrap The Label, which is the goal of this campaign.

Printed Pieces:

Video Pieces:

Impact Producers: